How to grow your business organically in 2025
If you are a business owner, you have probably realized how hard it is to stand out on social media amongst competitors. Algorithms are ever changing, competition online is growing and attention spans are shorter than ever! The good news from this however is that you don't need to throw money primarily on paid advertising to grow online - you can achieve real, authentic results through organic social growth.
The secret? An effective content plan.
At Proteus Digital, we help brands across South Wales expand their reach, engagement and conversion rate through handpicked content strategies that work with the algorithm of the business.
Image representing a content plan through a calendar
Why does organic growth matter?
Paid ads are amazing, but the second you stop funding them, the traffic disappears. Organic growth however builds long term visibility and trust whilst gaining a legitimate following of authentic stakeholders. When you show up consistently with valuable content, your audience begins to view you as:
- Credible - You are the expert in that field
- Trustworthy - People buy from businesses they recognize
- Relatable - Consistent content creates loyalty
And the best part is, organic reach stacks up! the more you post, the more the algorithm learns who you actually are and what you offer. Allowing them to show your content to the relevant demographic of people.
Organic growth through Facebook and Instagram content
How algorithms actually work (and how to beat them)
Every social media platform has one aim - to keep users scrolling longer. Meaning that the algorithm pushes content that is engaging and relevant to the consumer. What you need to know:
- Engagement matters the most - Likes, shares and comments tell the algorithm your content is worth watching
- Consistency is the key - Posting regularly signals that you are active and worth pushing up the algorithm
- Relevancy counts - Content that is tailored to target your preferred audience gets rewarded, trust us
When we create a content plan for you, we don't leave things for chance - we ensure that you show up consistently with posts that the algorithm appreciates.
Image representing the algorithm on Instagram
What else helps my chances of organic growth
You may be thinking, surely it can't be that simple to grow. There are other factors that play a huge part in growth organically.
The role of hashtags for the algorithm
Hashtags are more alive than ever - but they need to be implemented correctly. The days of spamming #viral or #business are gone! Instead you should:
- Use niche hashtags - like #Penarthbusinesses or #Ecoskincarewales
- Mix broad and specific - #marketingtips (broad) + #Southwalesmarketing (specific)
- Stick to 8-15 hashtags per post - enough to reach the relevant people without looking rinsed
In our content plan, for every post we include a pre set list of hashtags relevant to the material as well as the niche audience you are trying to target.
The impact of post timing
Believe it or not but posting at the right time can make or break your engagement! If your audience isn't knocking about when you post a piece of content, your post wont receive that initial traction - meaning the algorithm wont push it forward.
So how do I find the best posting times?
- Check insights on Instagram or TikTok - see when your followers are most active
- Experiment your content by posting in the morning, afternoon and evening - find when your audience engages the most
- Be consistent - posting at the same time trains your audience (and algorithm) to expect you
When you align timing, hashtags and content material, your reach is endless!
TikTok being the main form of importance in terms of hashtags and timing
So what now?
Organic growth is not about going viral overnight. Its about building a consistent foundation that works with your algorithm to grow your business in the long term. A content plan is the catalyst that makes this possible.
At Proteus Digital, we create tailored content plans that are designed to boost your visibility and get you in front of the relevant people.
